A rock music temple if there ever was one, the Hard Rock brand doesn’t require an introduction; not with 170 establishments worldwide! Both a restaurant, a bar and a museum, this peculiar Florence attraction draws in rock music aficionados thanks to an impressive collection of authentic memorabilia and mouth-watering American-themed menu (something seldom found in all of Italy). Loud rock music, a relaxed atmosphere, original cocktails and humongous quantities of food await at Florence’s most American institution.
Golden records, guitars, costumes and other iconic memorabilia can be found at the restaurant’s two-floor museum. Some of the most popular items include Jimmy Hendrix’s hippie shirt, Diana Ross’ Supremes-era doll, an old Cavern Club membership card (signed by all of the Far Four), a handwritten draft of Prince’s “The Glamorous Life,” Michael Jackson’s rhinestone-bedecked pants, one of Elvis Presley’s red shirts, a bass that belonged to the Red Hot Chili Peppers and The Runaways’ Lita Ford’s red teddy.
The brand’s most loyal fans will certainly want to stop at the restaurant’s gift shop, where they will be able to extend their pin collection—a popular tradition for Hard Rock fans is to get a guitar-shaped pin every time they visit a new location—with one from Florence.
Hard Rock Cafe Florence is located the Duomo neighborhood at Via Dè Brunelleschi, 1, within walking distance from most historical attractions in the old town center. The restaurant is open from 12AM to 12PM from Sunday to Thursday, and from 12AM to 1AM on Friday and Saturday, while the bar is open from 8:30AM to 1AM from Sunday to Thursday, and from 8:30AM to 2AM on Friday and Saturday. The rock shop and coffee shop are open from 8:30AM to 2AM.